Latest Investment: Komiksozler.net
I love buying established sites, especially when they have high unique visitors per day! Komiksozler.net is one of them and I bought it about a week ago. Since it receives about 15,000 uniques per day and has custom written (messy) php code, it has been causing too much CPU load on the server and crashed it several times. If you have been unable to reach Turkhitbox.com, thats the reason.
Traffic
Komik Sözler means Funny Words and komiksözler.net ranks as number for both google.com & google.com.tr results and “komik sozler” keyword is responsible for the whole traffic. My target is to make the site rank for a larger keyword, “komik” in 2008. The site has about 464,000 results in google index. It is a very solid site and thats why it has become an authority site for the keyword, komik sözler which you can see below:
Since it has very messy coding and mysql structure, I decided to use Mint to tract the visitor count & popular pages. I would like to evaluate the data for about 4 weeks and exclude some of the unneeded pages using robots.txt. The reason I am doing this is that I want the content pages to get more value in the Google index. I also need to find a way to create a XML sitemap to submit to Google Webmaster Tools.
Revenue
I bought the website for 3600 YTL, which is roughly equal to $3000. The site generates about $15 per day, so I bought the website for about 6-7 months of its revenue. Its not a bad deal if you think of it as a long term investment. I am thinking of getting private ads at the top as well to increase the revenue even more.
According to the previous owner, the site can generate more than $25 /day during holidays since more people log on to search for funny words to sms their friends. If I can make the site rank #1 or even rank in the first page of the keyword, “komik“, I can make that income stable.
The surprising side is, the $15/day income is made by about an average of 400 clicks! Thats a very high number and if it was in an English website, it would mean more than $100/day. That’s the thing with Turkish websites, they serve very low paying ads.
The previous owner also used 2 adsense content units and a single link unit. I have added another link unit and made backgrounds for the link units so that they look seamless with the other links. I believe this will will greatly improve the CTR.
Design
I think the site has a very simple web 2.0 looking design, but it suits the niche well. I am planning on changing the design of the game page (Komik Oyun - means funny games) according to the main page. I have cleaned up the design & the xhtml alot, and now it has only 2 errors in the xhtml validator. I should finish validating the website during the week.
